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Types of Social Media

Social media 

 IT is a collective term which focuses on communication, community-based input, interaction, content-sharing and Forums, Micro blogging, social networking, and social bookmarking are among the different types of social media. 

social media is widely used to stay in touch and interact with friends and family, while others as well as to communicate with different communities. Many businesses use social media to promote their products. In addition, business to consumer (B2C) websites include social components, such as comment fields for users. Other tools have been created to aid in tracking the number of mentions and brand perception.

Social media has become larger and more accessible thanks to access to Adroid. Here are some examples of popular social media platforms like Twitter, Facebook, LinkedIn. Are most commonly used.

Business applications of social media

In business, social media is used to, promote brands, connect to current customers and look out for new business. In terms of customer feedback, social media makes it easy to inform the company and everyone else about their experiences with that company, whether those experiences are good or bad. The business can give feedback which helps to improve the working of the Company, attend to customer problems and maintain, regain or rebuild customer confidence.  

Social media marketing (SMM) – takes advantage of social networking to help a company increase brand exposure and broaden customer reach. The goal is usually to create content very compelling enough that users are forced to  share it with their social networks. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: by adding social media links to content such as RSS feeds and sharing buttons, or by promoting activity through social media via status updates, tweets or blog posts.

Social CRM (customer relationship marketing) – can be a powerful business tool. For example, establishing a Facebook page allows people who like a brand to like their page, which creates avenues for communication, marketing and networking. Through social media sites, a user can follow conversations about a brand for real-time market data and feedback.

Enterprise social networking allows a company to connect individuals who share similar business interests or activities. Internally, social tools can help employees access information and resources they need to work together effectively and solve business problems. Externally, public social media platforms help an organization stay close to their customers and make it easier to conduct research that they can use to improve business processes and operations.

What Is Social Media Marketing?

Social Media Marketing is marketing your Product or Promoting your Business through Social Media Social networking site  help in  sharing updates, photos, joining events, groups and a variety of other activities.

How are search and social media marketing related?

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support SEO efforts. Many people also perform searches on social media sites to find people and content.

Read the latest news, tips and trends on making the most of marketing on the major social networks.

  • Facebook
  • Instagram
  • Linkedin
  • Twitter
  • Pinterest
  • Quora

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