freelance social media marketing

Social media Marketing

Social media marketing

is a relatively new discipline within the field of digital marketing. This makes for an exciting and ever-evolving profession, where social media marketers are rewarded for being nimble and adapting to changing social media trends. But the profession’s newness also means that it is often poorly understood. While the job title of social media marketer might suggest a professional who simply runs a company’s social media accounts and posts social content, it’s actually a much more complex and strategic role. Social media marketers have to be knowledgeable about audience engagement, social media analytics, social media auditing, and content creation. Want to learn more about how to launch a career as a social media marketer? Then keep reading.

freelance social media marketing

Social media marketing                                                             

 

A social media marketer is a type of digital marketer who specializes in social media strategy. In practice, this means having intimate and up-to-date knowledge of social media platforms, understanding which social networks are best suited for different marketing goals, developing methods for growing a user base and reaching potential customers, using social channels to increase conversions, and tracking the results of social media marketing efforts to improve future campaigns. 






What Is a Social Media Marketer?

 

 

               The Role: What Does a Social Media Marketer Do?

In addition to steering a company’s social media presence, social media marketers have many other responsibilities. These include:

 

 

 

Oversee a Social Media Strategy or Channel

Social media marketers are responsible for both managing a company’s social media channels (i.e. maintaining login information, keeping track of all old, new, active, and defunct accounts, and publishing social media content) and overseeing a brand’s larger social media marketing strategy. Depending on the size of the digital marketing team, a social media marketer might be responsible for developing and implementing the digital marketing strategy for social media platforms, or they might be responsible for just a portion of the campaign.

Social media marketing is a relatively new discipline within the field of digital marketing. This makes for an exciting and ever-evolving profession, where social media marketers are rewarded for being nimble and adapting to changing social media trends. But the profession’s newness also means that it is often poorly understood. 

While the job title of social media marketer might suggest a professional who simply runs a company’s social media accounts and posts social content, it’s actually a much more complex and strategic role. Social media marketers have to be knowledgeable about audience engagement, social media analytics, social media auditing, and content creation. 

Want to learn more about how to launch a career as a social media marketer? Then keep reading.  

Social Content Planning and Execution

Social media marketers have a strong understanding of a company’s marketing goals and are able to create different kinds of content, social media posts, and campaigns to help an organization reach those goals. In addition to content planning and development, social media marketers also create and maintain content calendars and oversee the execution of social media campaigns. 

 

Grow and Engage Followers

Perform Regular Audits of Goals and the Competition 

freelance social media marketing

 

Social media auditing are an important responsibility of social media marketers. Using the social media analytic tool such as Google Analytics, and checking different platforms for visual and tonal consistencies, social marketers can identify the strengths and weaknesses of current and past campaigns and make improvements for future campaigns

 

The best social media marketers have their finger on the pulse of consumer behavior, social media trends, and the movements and interests of their target audience. Using this data, they are able to reach and engage potential customers through publishing and sharing content that is most likely to connect with customers, whether it’s user-generated content, blog posts, memes, or directly responding to customer questions and feedback. 

Goals of The Social Media Marketing

Social media Marketing Has Various Main Goals to be fulfilled

 Increase brand awareness

Social media has also enabled marketers to have a more quantitative understanding of their brand’s presence and reach in the online world. And now most social media platforms provide data on the reach. The Better the content the better the reach, allowing you to report your online presence more accurately.

 

 Generate new leads

Lead generation is typically used by companies with a long sales process, such as enterprise software companies.

This “path” is essentially your sales funnel. With the huge number of people you can reach, social media can be a great tool for getting people to the top of your funnel (or warming them up to your business).

The definition of a lead is quite broad, but it usually means that the person has provided your company with some form of information about themselves such as their name, email address, and similar. There are many ways to track your social media lead generation efforts and the list below includes a few of the more common metrics to track to quanitify your social media leads.

  1. Boost brand engagement

Engagement is the second top reason why marketers use social media. And research has found that social media interactions improve brand perception, loyalty, and word of mouth recommendations.

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