Website Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results SEO techniques are classified into two broad categories: • White Hat SEO – white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies • Black Hat SEO – Techniques that search engines do not approve and attempt to minimize the effect of these techniques are also known as spamdexing. • Gray Hat SEO – Gray Hat SEO refers to tactics and strategies that straddle the line between ethical online marketing tactics and the unethical.
How The Search Engine Works? Search Engine refers to a huge database of internet resources such as web pages,
newsgroups, programs, images etc. It helps to locate information on World Wide Web.
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