Digital marketing can be broadly broken into 7 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel
What is digital marketing?
Digital marketing or is the promotions which creates brands to connect with potential customers using the digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
Inbound marketing versus digital marketing
A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform.
The most important thing to remember about digital marketing is that as a marketing professional it uses Inbound marketing to provide structure and purpose for effective digital marketing strategies and making sure that each digital marketing channel works toward a goal.
Types of digital marketing
There are as different types of digital marketing . Here are a few key examples.
Search engine optimization
Search engine optimization, or SEO is technically a marketing tool that defines “the art and science of making web pages attractive to search engines.”
Seo is very important as it helps in ranking the website in Google. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include:
Quality of content
Level of user engagement
Number and quality of inbound links
The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.
In SEO, there’s no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost constantly, so it’s impossible to make exact predictions. What you can do is closely monitor your page’s performance and make adjustments accordingly.
SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.
As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.
As an effective Content marketing writer need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand.
Social media marketing
Social media marketing means driving traffic and brand awareness by engaging people online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn YouTube and Printrest.Because social media marketing has become a popular way of getting attention of the Audience. It’s the most popular content medium for B2C marketers at 96%, and it’s gaining ground in the B2B sphere as well.
Affiliate marketing is also known as Passive earning . You promote the Product of some other and in return you get Commission.
Every time someone purchases the item that you promote. If you’re the merchant, you pay the affiliate for every sale they help you make.
If you are a Retailer The first step is to make a connection with the other party. You can use a platform designed to connect affiliates with retailers, or you can start or join a single-retailer program.
If you’re a retailer and you choose to work directly with affiliates, there are many things you can do to make your program appealing to potential promoters. You’ll need to provide those affiliates with the tools that they need to succeed. That includes incentives for great results as well as marketing support and pre-made materials.