Search Engine Optimization (SEO) is the activity of optimizing web pages
or whole sites in order to make them search engine friendly, thus getting higher positions in search results SEO techniques are classified into two broad categories: • White Hat SEO – white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies • Black Hat SEO – Techniques that search engines do not approve and attempt to minimize the effect of these techniques are also known as spamdexing. • Gray Hat SEO – Gray Hat SEO refers to tactics and strategies that straddle the line between ethical online marketing tactics and the unethical.
How The Search Engine Works? Search Engine refers to a huge database of internet resources such as web pages, newsgroups, programs, images etc. It helps to locate information on World Wide Web
Web crawler It is also known as spider or Google bots. It is a software component that traverses the web to gather information. Search Engine Working Web crawler, database and the search interface are the major component of a search engine that actually makes search engine to work. Search engines make use of Boolean expression AND, OR, NOT to restrict and widen the results of a search. Following are the steps that are performed by the search engine: The search engine looks for the keyword in the index for predefined database
Once web crawler finds the pages, the search engine then shows the relevant web pages as a result. These retrieved web pages generally include title of page, size of text portion, first several sentences etc. These search criteria may vary from one search engine to the other. The retrieved information is ranked according to various factors such as frequency of keywords, relevancy of information, links etc
Google Algorithm Panda It’s all related with “quality content” in your website. Quality Content: • Your content must be unique. • User friendly/ user engaging. • No Keyword Stuffing
• Keyword density must be 2-3 % only.
Google Panda takes the quality of a site’s content into account when ranking sites in the search results. For sites that have lower quality content, they would likely find themselves negatively impacted by Panda. As a result, this causes higher quality content to surface higher in the search results, meaning higher quality content are often rewarded with higher rankings, while low-quality content drops. When Panda originally launched, many saw it as a way for Google to target content farms specifically, which were becoming a major problem in the search results with their extremely low-quality content that tended to rank due to sheer volume. These sites were publishing a fantastic amount of low-quality content very quickly on topics with very little knowledge or research, and it was very obvious to a searcher who landed on one of those pages.
Google has now evolved Panda to be part of the core algorithm. Previously, we had a known Panda update date, making it easier to identify when a site was hit or had recovered from Panda. Now it is part of a slow rolling update, lasting months per cycle. As a result, it is hard to know whether a site is negatively impacted by Panda or not, other than doing a content audit and identifying factors that sites hit by Panda tend to have. Do not remove your user-generated content, whether it is forums, blog comments or article contributions, simply because you heard it is “bad” or marketed as a “Panda proof” solution. Look at it from a quality perspective instead. There are many highly ranking sites with user-generated content, such as Stack Overflow, and many sites would lose significant traffic and rankings simply because they removed that type of content. Even comments made on a blog post can cause it to rank and even get a featured snippet. Technical SEO Technical SEO also does not play any role in Panda. Panda looks just at the content, not things like whether you are using H1 tags or how quickly your page loads for users. That said, technical SEO can be a very important part of SEO and ranking in general, so it should not be ignored. But it does not have any direct impact on Panda specifically. Determining Quality If you are struggling to determine whether a particular piece of content is considered quality or not, there is one surefire way to confirm. Look in Search Analytics or your site’s analytics program such as Google Analytics and look at the individual page. If Google is ranking a page and sending it traffic, then clearly it is viewing it as quality enough to show high enough in the search results that people are landing there from those Google’s search results. Panda Prevention How to prevent Google Panda from negatively impacting your site is pretty simple. Create high-quality, unique content that answers the question searchers are asking. Reading content out loud is a great way to tell if content is high-quality or not. When content is read aloud, suddenly things like over usage of repetitive keywords, grammatical errors, and other signals that the content is less than quality will stand out. Read it out yourself and edit as you go, or ask someone else to read it so you can flag what should be changed.