Blog For Digital Marketing

There are as different types of digital marketing . Here are a few key examples.
Search engine optimization
Search engine optimization, or SEO is technically a marketing tool that defines “the art and science of making web pages attractive to search engines.”
Seo is very important as it helps in ranking the website in Google. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include:
Quality of content
Level of user engagement
Mobile-friendliness
Number and quality of inbound links
The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.
In SEO, there’s no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost constantly, so it’s impossible to make exact predictions. What you can do is closely monitor your page’s performance and make adjustments accordingly.
Content marketing
SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.
As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.
As an effective Content marketing writer need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand.